After announcing their HealthPark project last January, real estate developer Newgiza has launched a new OOH campaign to promote their rising project Einbay in the Red Sea. The ad sends a simple-straight forward message to cut to the chaise of Einbay’s goals on the OOH market. The visuals portray a pastel colored background with three different shades. While the ad copy says “Join the Einbay community”, with the project’s logo and hotline at the bottom. In equivalent, another ad visualizes the community itself with a collage of the happy moments waiting for you at Einbay, along with the same message and contact information. The campaign was spotted during the fourth week of April, using uni-poles and double-decker poles across Greater Cairo.
