Telecom operator Vodafone Egypt has just launched a new outdoor campaign to promote their plan “Red Family”, a new payment plan for users who wish to share their customer’s benefits with relatives and loved ones. Vodafone Egypt is certainly keeping very busy on the billboards of Greater Cairo this month. This new campaign promotes the Red Family plan with former Zamalek SC captain Hazem Emam and his family, who present the many features and advantages of the plan in a variety of ads. The campaign uses uni-poles, mega-signs, lightboxes and can be spotted on strategically selected locations across the city.
