With the rise of temperature and before summer, El Araby Group brings Sharp Inverter to the billboards of Cairo with a new OOH campaign just like they did last year. The visuals use a real-life shot of a guy and a malamute husky chilling with the AC on, emphasizing how it can turn the temperature of the room to be cold to adjust well with a pet that only lives in snowy weather just like in Alaska. The ad copy informs viewers “Inverter that speaks for itself” and also reminding them that it is “Electricity saving”; while reserving the bottom part for the advertiser and the hotline for more inquiries. The campaign started during the last week of April, using uni-poles and billboards in different locations across Greater Cairo
