The Egyptian Patisserie Amir El Domiaty has sweetened the billboards of Cairo with a new OOH campaign, promoting the variety of the patisseries they offer. Despite the use of black backgrounds to be the show-case for the images of desserts, they appeared to be delicious. The ad copy features the slogan “69 years with you in every sweet thing” in a huge white font, adding the store location, hotline, Facebook and Instagram accounts at the bottom, along with the website URL vertically on the left side. The campaign started during the first week of April, using billboards and T-poles on selected locations across Greater Cairo.
