Cairo’s billboards are spiced up with Ramadan’s new series, satellite TV channel CBC reserves its spot on the roads with a new OOH campaign, promoting the series they will be airing during the holy month. The visuals are different from last year’s Ramadan campaign, however they are still using their branded purple background to keep the channel’s identity and be the showcase of Ramadan’s celebrities such as Yasmine Sabri, Mostafa Khater, Yasser Galal, Mohamed Ragab, Donia Samir Ghanem and Amr Saad. The ad copy tells viewers the name of the series, along with showing the logo of the channel. Starting during the third week of April, the campaign uses uni-poles, double-decker poles, mega signs and billboards in different locations across Greater Cairo.
