Kuwaiti banking institution ABK Egypt has launched a new OOH campaign this year to promote their high-interest saving accounts. The new campaign advertises the “Floating Saving Account” with an interest rate of 15.5%, one of the highest in Egypt. The ads showcase minimal artwork, just the ad copy over a white plain background, with the bank’s logo and the brand’s colors being the only items in the design. With Double-deckers and Gates, the campaign intermixes branding billboards with the ads across the Greater Cairo.
