Porto Group, has launched a new branding Out-Of-Home campaign with an encouraging message to their audience. Using a red and black gradient background, the ad copy features a message to motivate people to “Stay on the right side” in a strong white font, adding the hotline at the bottom for more inquiries. The campaign started during the second half of March, and still spreading till April, it uses uni-poles and double-decker poles in various locations across Greater Cairo.
