With spring in town, real estate developer Tatweer Misr has launched a new OOH campaign for their North Coast project Fouka Bay. The visuals portray the cool vibes of spring, with a colorful tropical background, moreover, the ad copy announces “The final launch” of the project in a written message under “Fouka Bay”. In parallel, another ad copy with the same background, delivers the messages “Serviced by The Sea”, “Luxury Serviced Apartments” over the same background. On the right bottom of the ad lies Tatweer Misr‘s logo and, on the left bottom appears “The House | Hotels & Residence Royals”. The campaign bloomed during the first week of April, using uni-poles, double-decker poles, light boxes, and mega signs on different locations across Greater Cairo.
