Egyptian Processing Food Products and Packing Company El Doha, has launched a new OOH campaign to promote their products. Using their branded blue to be the background of their visuals; the ad copy features the slogan “Look for the originals” in a strong artistic white font, encouraging customers to buy their original products, adding that their pasta is 100% semolina, as stated from their 2017 campaign, and their rice is 100% local. The campaign started during the first week of April, using uni-poles, double-decker poles, and billboards on various locations across Greater Cairo.
