The roads of Greater Cairo have been witnessing a new OOH teaser campaign, offering “Limitless opportunities” since the second week of April. The campaign has turned out to be Banque Du Caire's new hit on the road to introduce their rebranding. The teaser visuals showed a yellowish-orange background, a bird-shaped gate, and a message saying “Limitless Opportunities”. Their reveal appeared during the third week of April, to present their new slogan, and rebranded logo over the same background. The campaign is displayed across selected locations, using uni-poles, double-decker poles, billboards, and mega signs in different locations across Greater Cairo.
