Emirati telecom operator Etisalat by e& (previously Etisalat Group) has launched a new OOH campaign to promote the release of Assala Nasri’s latest album in Egypt. Launched in partnership with the artist’s production firm Star Gate, and powered by African platform expert TA Telecom and Ripple, the campaign started to spread across the city in the second half of August and offers the new album exclusively for the telco’s customers. The ads showcase the Syrian-born artist over Etisalat’s regular branded background, with ad copy that offers viewers details about listening to the album via the telecom operator’s platform. With uni-poles, mega-signs, the campaign can be seen in several districts across the greater Cairo.
