The Real Estate Developer A One Group comes to the roads for the first time with a vague teaser OOH campaign. Using dark backgrounds with some abstract designs, the ad copy features the slogan “Cracking the Ceiling!” in a strong font. The campaign seems mysterious as it reveals no details of the new developer or the types of projects they plan to carry out. The campaign started during the first week of April with large uni-poles, double-decker poles and mega signs in selected locations across Greater Cairo.
