Kuwaiti banking institution NBK has launched a new outdoor campaign to celebrate their 10th anniversary of operations in Egypt. Since the bank started back in 2007, following the take-over of Alwatany Bank of Egypt (AWB), the institution has focused on building sustainable relationships with individual and corporate clients, as well as offering a wide range of innovative financial and investment services. The outdoor campaign follows the release of varied TV commercials that reinforce the brand’s message of building a straightforward and trustworthy relationship between the bank and its clients. The ads showcase shots of the humorous commercials and include ad copy that reads messages such as “Complications ruin any relationship” or “Barriers ruin any relationship”. On the side of every ad, a vertical branded panel informs viewers of the 10-year anniversary, as well as the bank’s slogan “A bank you know and trust”. With uni-poles, mega-signs, and lightboxes, the campaign can be seen on the main roads across the Greater Cairo.
