Pyramids International is back on the billboards of Greater Cairo with a new OOH campaign that announces the upcoming international exhibition Cairo Fashion & Tex. In its 61st round, Cairo Fashion & Tex is a must-attend exhibition for manufacturers and suppliers of textile. The event attracts visitors from more than 60 countries and is a great opportunity to network with industry representatives and to follow the fashion and textile trends in and out of Egypt. The ads include all details of the event, with red and white ad copy in high contrast over a dark blue background. Launched during the second half of August, the campaign uses uni-poles, mega-signs and billboards across Greater Cairo.
