Vodafone continues to celebrate its 20th anniversary in Egypt, and promotes their famous plan Kart El Korot “the card of the cards” with a new OOH campaign. Featuring the iconic character El Mared (the Genie) next to the famous oriental band Oka wi Ortega; as they are the face of this plan. The ad copy informs the viewers about exciting offers and prizes. The campaign was launched just a few days after to their partnership with MasterCard campaign It hit the roads during the last week of March, and can be seen on uni-poles, bridge billboards, T-poles and mega signs in different locations across Greater Cairo.
