Egyptian digital television channel ON TV returns with an Out-Of-Home campaign to announce the airing of “The Land of Hypocrisy” starring the comedian Egyptian actor Mohamed Henedy. The campaign visuals use their branded yellow background, featuring the protagonist of the series Mohamed Henedy, the bottom right space is as always reserved for the name of the series and airing time. Appearing in the last weekend of March, the campaign uses uni-poles and flags on selected locations in Greater Cairo.
