The dairy and milk producer Almarai is back with a new awareness outdoor campaign, promoting their products. With blue-branded background color to be the show-case for Almarai products, the ad copy features the slogan of the campaign “Will always take care of you” in a strong white font in the middle, adding the logo of the brand at the top right. Starting during the second week of March – and parallel to sister brand Beyti, the campaign can be seen on uni-poles, T-poles, double-decker poles, billboards, mega signs and flags in various locations across Greater Cairo.
