Pizza Hut has launched a new outdoor campaign to introduce their Big Cheese Box, a meal with a lot of cheese in and out of the pizza. Launched during the last days of August and coexisting with their former campaign advertising the Family Meal, the new ads for the Big Cheese Box showcase the brand’s iconic cheesy bites pizza accompanied by two appetizers that add more cheese to the meal. The artwork includes Pizza Hut’s regular branding elements, portraying the food up centered and including the price with the slogan “Rich in cheese and tempting in price”. With uni-poles and double-decker poles, the campaign spreads steadily across the districts of Greater Cairo.
