The regional telecom brand Etisalat by e& (previously Etisalat Group), has launched a brand new Out-Of-Home campaign to promote the take-off of the first digital player in Egypt. With multi-artwork backgrounds, the ad copy features the highlight of the campaign “The first digital player in Egypt” in a strong white font, adding the names of the services it provides, such as My Etisalat, Etisalat Sports, Etisalat Music, Etisalat Cash and Etisalat Games in a fine white font at the bottom. Starting during the second week of March the campaign can be seen on uni-poles, double-decker poles, billboards and light boxes on various locations across Greater Cairo.
