Egyptian international developer Landmark Sabbour has released an OOH campaign to announce the launch of their first commercial project in New Cairo. Under the name of Three Sixty, the ads amuse viewers with a conceptual game of words and numbers in the slogan “Bringing 360º to Golden Square”. The visuals use catchy backgrounds that display a geometrical palette of blue, gray and purple tones and the ad copy defines the project as “Business and Leisure Park”. Starting during the second week of March, the campaign uses double-decker poles and mega signs in selected locations of Greater Cairo.
