SAIB Bank is back with a new OOH campaign, promoting the Triple Savings Certificate they are providing. Using light color backgrounds, the ad copy features the number “14” in a huge yellow font informing the audiences that they can get 14% fixed monthly income with the triple savings certificate, adding the hotline at the bottom for more inquires. Starting during the second week of March the campaign can be seen on billboards and uni-pole on selected locations across Greater Cairo.
