A brand new OOH campaign from EECA announces the 52nd edition of the multi-sectorial trade event “Cairo International Fair”. The ad uses multi-colored backgrounds, as it also features details regarding the upcoming event of the Cairo International Fair which will take place between the 20th and the 29th of March. The bottom space is reserved for the location of the event and the logos of the sponsors. The campaign has been launched during the second week of March and can be seen on uni-poles and billboards in various locations across Greater Cairo.
