The real estate developer Progate has launched their first outdoor campaign this year to announce the take-off of a new residential project under the name of Zavani. Using black backgrounds highlighted with the name of the project in a golden font, the ads restrict the messaging to the slogan “Building a new golden Era”, with a tagline defining the project as “New Capital Residence”. The campaign was released at the beginning of March and use a mix of OOH types of large format on the major roads of Greater Cairo.
