eCommerce platform, Jumia has launched a new Out-Of-Home campaign to celebrate Mother’s Day with special promotions. Using multi-artwork patterned backgrounds as the show-case for devices and appliances from leading brands like Samsung, El Araby, and Orange, the ads offer viewers “Thank you, Mom! a gift to draw a smile on her face adding “The best Mother’s Day gifts with discounts up to 15%”, along the price of some items before and after the discounts. The campaign was first seen at the beginning of March with uni-poles and double-decker poles in selected locations across Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
