As automotive dealers increase their promotional efforts, GB Ghabbour Auto has also hit the roads with a new outdoor campaign for one of their exclusive dealership brands: CHERY. With ads that showcase models Arrizo 5, Tiggo 3 and Tiggo 5, the ad copy invites viewers to “Choose what suits you from CHERY’S promotions”, offering a special discount during a limited time. Ad copy in different font types and colors alternates the messages above the display of models. Starting at the beginning of March, the campaign uses billboards, double-decker poles and mega signs on various districts of Greater Cairo.
