Samsung has started a busy year with the promotion of latest mobile models. Following their outdoor campaign for Galaxy A7 and A9 during February, the brand has released a new campaign for the recently-launched Galaxy S10 and S10+. The ads present both models focusing strongly on the “infinity display” screen, with no ad copy or slogans to avoid any distraction from the campaign’s purpose: the new smartphone models. The campaign was released at the beginning of March and uses uni-poles and gate combinations on selected roads of Greater Cairo.
