Sports organization Wadi Degla Clubs has launched a new OOH campaign to promote their Soccer Schools, one of their best-known academies in Egypt. With beloved coach José Manuel, former manager of Al Ahly SC, the ads showcase a group of student players in a perfect arrow formation, over a football background branded with the colors of Wadi Degla club. The campaign uses uni-poles, and double-decker poles across the Greater Cairo.