Capital Group Properties has taken the roads of Greater Cairo by storm with their latest OOH campaign that announces the upcoming launch of a new development. Following the brand’s usual strategy of conceptual branding, the new campaign showcases simple, yet elegant, artwork that plays a contrast of solemn colors with a cut-out font. The ad copy reads “Launching soon”, a teaser that promises to create some buzz before Al Burouj finally launches more specific messages to describe the project. The campaign started to spread at the beginning of September with uni-poles and double-decker poles in various locations across Greater Cairo.
