Egyptian developer La Verde has returned to the roads of Greater Cairo with a new OOH campaign that presents the first home units of their homonymous project in NAC. The campaign displays a variety of visuals that reveal stand-alone villas, as well as luxurious apartment buildings, always surrounded by green features and under the over-reaching slogan “Green. Safe. Investment” that also appeared in the developer’s launch campaign last September and subsequent strategic upgrade during October. Starting before mid-February, the campaign can be seen on strategic combinations in the highest-trafficked areas of Greater Cairo.
