A new OOH campaign from international beverage brand 7up has surprised Egyptian audiences with their iconic cartoon character from the 1980s and 1990s Fido Dido. Using green-branded backgrounds, the ads display the image Fido Dido skating and the new can shapes, the ad copy features the message “Do it your way” and their famous slogan “يا لذيذ يا رايق”, with additional copy that informs viewers of the new special edition of the cans for a limited time. The campaign started shily during the second week of February and can be seen sharing locations with the more viral campaign from sister brand Pepsi for the Champions League.
