Along the sponsorship of UEFA Champions League, global beverages brand Pepsi has crafted a truly engaging campaign that communicates with audiences on every medium. With international football players Mohamed Salah and Leo Messi, the OOH campaign on the billboards displays each player individually under the slogan “Love it. Live it” and the image of the iconic European trophy – the football competition with the highest followers of the world. The campaign appeared on the roads of Greater Cairo during the second week of February with uni-poles, mega signs, billboards, and flags in several districts.
