The international Oil & Gas brand Total has surprised Egyptian consumers with an OOH campaign that promises to give away Audi cars. Using catchy branded backgrounds with the regular elements of previous Total campaigns, the ads display bottles of Total Quartz engine oil along Audi Q2 and A3 with ad copy that offers viewers the chance to “Win the car of your dreams” and the instructions to participate. The campaign seems limited in size and reach, and so far can only been seen on a billboard serial in Maadi Corniche.
