ESC Holding (Egyptian Saudi Company for Water and Food) can be seen on the billboards of Greater Cairo with a new outdoor campaign for the water brand Flo. Framed by handwritten designs, the branding flows elegantly across all the combinations of ads, showcasing the gourmet water brand in arrow-formation of 3’s. The slogan is clear and straightforward “Unique by nature”, and reinforced by the ad copy that reads “Balanced Alkaline Water”. The campaign was launched in the North Coast last July but arrived in Cairo during the first week of September, using uni-poles, double-decker poles, and mega-signs in different locations across Greater Cairo.
