Majid Al Futtaim's latest commercial project Mall of Egypt has just renewed their outdoor presence with a new OOH campaign that showcases the variety of the mall stores by category. In line with the conceptual branding that the brand has been using so far in their OOH campaigns, we find the same slogan “Imagine” followed by different messages – for instance, “Imagine more comfort” for furniture and home wear stores, or “Imagine more style” for the fashion and apparel brands. Launched during the last week of August, the campaign uses Large and X-Large uni-poles, Gates, and Megas on the main roads across the Greater Cairo.
