With many projects on the city billboards, such as Zahya, Etapa and North Edge Towers, Egyptian developer City Edge has launched yet another Out-Of-Home campaign to tease viewers about an upcoming new project. Using a very fashionable mustard color for the gradient of their backgrounds, the campaign takes the form of a branding campaign that connects with the audiences at emotional level with the slogan “Putting you first”. Additional ad copy teases viewers with the announcement of “Launching a new project soon”. The ads appeared after mid-January and use a wide variety of OOH types of large format in gate and serial combinations of great visibility across the Greater Cairo.
