International engine oil brand Mobil has renovated their ongoing outdoor strategy on the roads of Greater Cairo to announce a new promotion with Mobil Delvac Engine Oil. Using their branded-yellow partitioned backgrounds for audiences to make the connection easily, the oil brand promises viewers “The Blanket is free and Delvac is a must in the car”, adding the product details and promotion conditions. The new ads were first spotted at the beginning of January on selected uni-poles across Greater Cairo.
