The Egyptian singer Ahmed Mahana has appeared on the billboards of Greater Cairo with a colorful OOH campaign to announce the release of his latest song “Marshmallow”. Using a mix of yellow and pink neon colors in the backgrounds, the ad copy focuses on the name of the singer as well as the song, in both English and Arabic. Starting during the first week of January, the ads can be seen on uni-poles, T-poles and billboards on selected districts of Greater Cairo.
