HD Developers has reignited the promotion of their latest residential project Vivienda, a development part of La Mirada in Mostakbal City. Using a variety of unrelated artwork, the ads display 3D images of the home units under the slogan “Not only a home, it’s your future”. The new campaign focuses its messaging on the payment conditions. The new visuals started during the first week January and can be seen on large uni-poles and double-decker poles on selected roads of Greater Cairo.