Dutch cheese cooperative Frico has launched a new outdoor campaign that showcases their new rebranded image in Egypt. Below the image of a typical Dutch prairie, and framed by branding elements, a succulent cheese sandwich takes the stage in the colorful ads, with ad copy that reads “a natural flavor and more”. Two varieties of the famous Dutch brand – Edam and Gouda – appear in their brand-new packaging at the bottom, next to the brand’s slogan “Don’t underestimate it”. The campaign was launched just before Eid Al-Adha, and spread across the Greater Cairo in Large and X-Large uni-poles, Gates, Chassis, and T-poles.
