The regional telecommunication operator Etisalat by e& (previously Etisalat Group) is back on the roads of Greater Cairo with a new OOH campaign to reignite the promotion of their youth tariff plan “Demagh Tanya ”. The plan, which was last advertised on the roads last May 2017, has returned with forceful visuals and the recognizable brain motif, along with the new slogan “Do your package according to your mood”. Starting at the beginning of January, the campaign spreads wide across every major roads with OOH types of large format.
