Following their branding campaign last November, real estate developer Master Group continues working on brand positioning with new brand ambassador Mohamed Fouad. With images of the Egyptian singer carrying out varied activities in different scenarios, the developer proudly announces “We are the image of luxury”, with the logos and names of their projects at the bottom of every ad. The campaign started to spread during the first week of January with a wide variety of OOH types pof large format on the highest-trafficked roads of Greater Cairo.
