Egyptian developer INERTIA has resumed promotion of residential project JOULZ with a new outdoor campaign that focuses on its delivery date and location. With turquoise blue backgrounds, the ads promise “Delivery in 2.5 years” and proudly announce the location on “Cairo-Alexandria Desert Road, KM 21”. Distance and delivery numbers help reinforce the positioning of the project among competitors. The project came back to the roads of Greater Cairo at the end of December and uses uni-poles, lightboxes and mega signs, as well as serial combinations
