The Egyptian footwear company AMS has hit the billboards of Greater Cairo to present their proudly “Made in Egypt” winter collection of shoes and boots. Using different ad visuals to present the varied models manufactured by the footwear brand, the slogan asks viewers “What makes you different?” under the brand’s logo for easy recognition and product awareness. The campaign was released during the second week of December and uses large uni-poles, gates, billboards, and flags on various locations across Greater Cairo.
