National Communication operator Telecom Egypt has recently launched a new OOH teaser campaign that suggests they’re prepping something wireless and mobile for the Egyptian market. The ads portray people using mobile phones, tablets and other connected devices in different situations – at home, in the park, in the restaurant… – with a variety of messages that emphasize the closeness and care of the company across the country. With the slogan “We are with you everywhere”, the Egyptian national operator focuses its branding in strong ties with the community. The campaign spreads significantly across the city with a variety of OOH types and sizes, such as uni-poles, double-decker poles, megas in different locations across Greater Cairo.
