The leading retail facilities in 6th of October City Mall of Egypt has renovated its ads on the billboards of Greater Cairo to celebrate Christmas. Using red joyful backgrounds to match the season, and continuing with the conceptual style of the brand, the ads invite the audience to “Get Your Sparkle On”, with additional ad copy that reinforces the commercial focus “This year, all you want for Christmas is at Mall of Egypt”. Released before mid-December, the campaign can be seen on the regular uni-poles of the retailer across Greater Cairo.
