Engine Oil brand Mobil has recently renewed its OOH strategy with a new outdoor campaign that promotes Mobil 1 and fuel type Mobile Super Plus95. Using varied backgrounds, the ads alternate between Mobil1 oil pack and its purchase bonuses like a free keychain and ball, and fuel Mobil Super Plus 95 with its slogan “Energy lives here”. The campaign hit the roads during the second week of December with uni-poles, billboards and gate combinations on several districts of Greater Cairo.
