Exactly one year since their last OOH campaign – and just in time for the back-to-school season, snack brand Sunbites is back on the roads with a new campaign to present their recently-launched flavor. Displaying the whole product-line in V-position behind the new flavor, the ad copy offers viewers all the “goodness within” with traditional Egyptian slang and sweet cartoon-style backgrounds that match the company’s branding guidelines. The campaign was released at the beginning of September and uses mega signs, billboards, uni-Poles, and double-decker poles on the main roads of Greater Cairo.
