Chipsy Egypt is back on the billboards of Greater Cairo to advertise their new pack size called “Super King” at a very attractive price. With ads that portray people in a “waiting situation”, the ad copy of high-contrast colors tells viewers that the new packing size will “be enough for you and your amusement”. The price of the new size that will keep us entertained for longer time also appears on the ads. After a busy summer with some locations on the Cairo/Alexandria-Dessert Road and the North Coast, the brand comes back to the city with uni-poles, double-decker poles, billboards and mega-signs in various locations across Greater Cairo.
