The snacking brand Chipsy has launched a new Out-Of-Home campaign to announce the launch of the new flavors of Chipsy Forno. Mixing colorful blocks on the backgrounds, the ads present the new “fusion” flavors from the brand under the slogan “New experience with a different taste”, with additional text that reminds viewers of the chips main feature of “Baked potatoes with natural ingredients”. The campaign was released during the second week of December with billboards, uni-poles, mega-signs, and flags on the main roads of Greater Cairo.
