Just before the New Year celebrations, Egyptian lingerie and home wear brand A2Z has launched a new outdoor campaign to present their latest winter collection. Featuring different home wears, the slogan invites audiences to “Inspire the senses” in a glittery gold font, along the brand’s website and main SM handles – namely Facebook and Instagram. The campaign was released during the first week of December and uses uni-poles, double-decker poles and mega-signs on various locations across Greater Cairo.
